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Step Challenges: 4 Tips for Starting a Corporate Step Challenge

August 31, 2023

Women walking, step challenge

In today's fast-paced world, where sedentary lifestyles are becoming the norm, it's more crucial than ever to find creative ways to promote employee health and well-being.

A workplace step challenge is a fantastic initiative that can engage your team, boost camaraderie, and motivate everyone to embrace a more active lifestyle.

Step challenges are a classic corporate wellness initiative, and for good reason. Not only does it promote physical wellness, but it can also improve mental health and overall productivity.

These challenges can easily be adapted, making them simple, inclusive, accessible, and effective for improving employee wellbeing and health.

If you’d like to start a step challenge at your company, here’s everything you need to know to run a successful office step challenge.

What is a Step Challenge?

First, let’s clarify what a step challenge is. A corporate step challenge is oftentimes initiated as a part of an overall corporate wellness campaign.

Wellness campaigns tend to touch on several areas of wellbeing, like mental wellness, social wellness, financial wellness, and physical wellness.

Therefore, a step challenge is an initiative primarily aimed at improving employees’ physical wellness, however physical well being, and mental health are typically closely linked.

Companies can also opt for either an individual or team step challenge to participate and encourage employees to walk (or move) more than they were previously.

Step challenges usually take place during a specific time period and have goals and targets set by the comprehensive wellness program coordinator.

Companies can also opt for either an on-going step challenge structure, where different challenges occur throughout the year. Or, some companies prefer to choose a one-time step challenge, dedicated to a specific event.


Benefits of Corporate Step Challenges

There are plenty of reasons to get your team moving – reduced sick days, lower health care costs, increased productivity - but step challenges in particular can be a great option for workplace wellness.

This is because walking:

  • Is free, making it accessible to all income levels
  • Is simple and doesn’t require any extra equipment or gym memberships
  • Can fit into busy schedules
  • Is adaptable to each person’s level of physical fitness
  • Can be modified to be accessible to all bodies with a step converter
  • Can be done in groups or alone
  • Is effective for improving health

Additionally, research has shown walking challenges to be widely beneficial for developing healthy habits.

A study done by the University of Edinburgh looked at the effectiveness of the Step Count Challenge, an annual, nationally delivered workplace step challenge.

They found that a whopping 93% of participants experienced benefits.

The top 3 benefits reported were better physical health, increased team morale, and greater personal enjoyment.

Furthermore, participants’ weekly activity levels increased by an average of nearly 2 hours for transportation purposes and nearly 1 hour for leisure.

But wellness isn't just beneficial to the employee either.

One study by Gallup found that employees whose wellbeing is valued, show 21% greater profitability and markedly lower rates of employee turnover and absenteeism.

Additionally, a study by Towers Watson and the National Business Group on Health found that organizations with highly effective wellness programs report significantly lower voluntary attrition than those whose programs have low effectiveness (9% vs. 15%).

So, while there are clear physical benefits from corporate step challenges, there are also financial benefits for organizations as well.


How to Start a Workplace Step Challenge

Doing a step challenge at work may be a simple concept, but they still require time, energy, and planning to ensure they run smoothly.

To help you get your wellness challenge started, we’ve outlined our best practices for starting a workplace step challenge.


1. Set Your Parameters

Begin by defining what you aim to achieve with your office step challenge.

Whether it's to increase physical activity levels, encourage team bonding, or simply inject some fun into the workplace, having clear objectives will help guide your planning process.

Setting parameters means establishing the framework your fitness challenges will exist within.

This includes establishing:

  • How long the challenge will last
  • Whether it’s an individual or teams-based challenge
  • What the goal is (i.e., 7,000 steps per day, per person)
  • Where information will be housed, like a wellness app
  • What will the winner(s) receive

Then, you’ll need to communicate this information to the team.

Don’t forget to ensure remote and shift workers are included and able to participate as well – if your challenge isn’t inclusive, it isn’t ready to go live.


2. Choose Your Platform

In the past, step challenges were typically done through pedometers or carrying around a smartphone.

However, today we have an endless supply of wearable devices to suit people's unique needs.

Similarly, there are also numerous apps and platforms designed to track steps and facilitate workplace step challenges. Research and choose a platform that suits your organization's needs.

Terryberry offers activity and step challenges for companies of all sizes. Employees can travel the globe with our unique and engaging map-based challenges.

Teams or individuals can interact with fellow participants through leaderboards that also track progress.


3. Share Progress Reports

Another great way to keep your step challenge thriving is by sharing progress with the whole company.

This can help build camaraderie and friendly competition, but it also shows that employee wellness programs are something the company itself truly values.

There are a few ways to strategically highlight progress reports.

While you can show the entire leaderboard, you may want to avoid doing so if your challenge isn’t team-based.

Instead, you may want to show only the top 3-10 people. This helps stimulate competition without embarrassing or discouraging anyone who may be early in their fitness journey.

Also consider sharing different types of progress. Acknowledge and celebrate wins like “most improved,” “most consistent,” “most variety in activities tracked.”


4. Offer Worthwhile Rewards

While you will likely have people who will participate in a step challenge regardless of a reward, you will also have those who are motivated by an incentive or reward. Consider what type of prize you’ll offer, as well as your prize structure.

This is to say, will there be a first, second, and third place prize? Or will you give a prize for most improved or best team name?

Maybe consider drawing a random winner out of all the participants to help encourage participation and effort. There are all kinds of awards to offer.

Just be sure your prize is something your employees value. This could be extra PTO day(s), a gym membership, exercise equipment, or extra points to redeem on a social recognition platform – the options are endless.

Lastly, be sure to announce winners to the whole company. Take a moment to celebrate the winners, as well as everyone who participated. After all, any step towards increasing physical activity is worth celebrating.


Young woman sitting on floor at home with laptop, about to exercise

How to Boost Employee Step Challenge Participation

As mentioned, employee participation is critical for any successful office step challenge. Help boost engagement with our 4 tips.


Focus on Inclusivity

Successful wellness programs engage a wide audience.

To reach maximum participation, your step challenge needs to be accessible to everyone in your company, no matter how they move, where they are, what equipment they have access to, or where their starting point is.

To help truly build life-long healthy habits, think in terms of the lowest common denominator of employee health and wellness.

Meaning, people who run marathons, play sports, or do Crossfit 6 days a week are going to engage in their physical fitness regardless of a corporate step challenge.

Instead, focus on engaging the people who wouldn’t otherwise begin their fitness journey. Perhaps they’re intimidated by the gym, don’t know where to start, or have limited access.

Thinking through an inclusive lens will help drive participation for your step challenge throughout your entire population.

Additionally, it’s important to ensure all team members feel they can participate in your walking challenge.

This means being accessible to people of all skill and ability levels, which is where activity converters come in handy.

Activity converters allow you to honor any type of movement - not only steps- into your step challenges, from yoga to shoveling snow to scuba diving.

These converters are an integral aspect to the inclusivity of your program and to following ADA requirements.



2012 Gallup poll found that 85% of large US companies offered a corporate wellness program but only 60% of employees in those companies knew the programs existed.

To make matters worse, only 40% of those that knew about the programs actually participated in them.

Simply put, if you're looking for maximum participation, your team should know exactly what initiatives are happening, when they're occurring, and how to get involved.

This can be easily achieved through email communications, in-office posters, and your company online dashboard if you have one.

Also, encourage your leaders to mention wellness initiatives in their staff meetings.

Additionally, these communications should include information regarding:

    • Why a specific program was chosen for your company.
    • How to navigate the program platform (videos go a long way here!).
    • Informational wellness content related to a current challenge.
    • All aspects of health, including physical, mental, and emotional.

Check in Regularly

What better way to increase step challenge participation than to ask your employees what they want from their program?

There's no one better to tell you what people need in a wellness program than those who are using it.

Send out employee pulse surveys specifically focused on your wellness initiatives, like step challenges.

Employee engagement surveys are a great way to get feedback from your team and learn what's working well, what could be different, and get ideas for a future walking challenge.

By asking the right questions, you can also learn about what motivates your employees and increase your wellness program participation.

These surveys can also help you identify problems in your program early on before they become bigger issues.

Another way to stay in touch with employees during a step challenge, is to send push notifications.

Depending on the platform you chose for your challenge, you'll likely be able to send reminders, tips to improve employee health, updates directly to employees' phones, as well as reminders throughout each day to move.

This can also help engage remote workers. Just be sure to allow people to opt out – you don’t want to pressure employees or become a nuisance.


Get Leadership Buy-In

Possibly the simplest way to generate excitement in your step challenge at work is to encourage leadership buy-in.

Because company leaders are the ones who primarily set the tone for office norms, they play a pivotal role in whether wellness indicatives are embraced or discouraged.

Sending emails late at night, choosing to utilize PTO, encouraging team-building activities are all actions that set the tone for team culture and expectations. And wellness is no different.

When employees see leaders taking a step challenge seriously, they then feel safe to embrace them too.

You may notice employees experimenting with walking meetings or taking afternoon walking breaks together. These are great signs your efforts are being embraced and adopted by the team.


Next Steps

Starting a workplace step challenge can breathe new life into your office environment, encouraging colleagues to lace up their sneakers and embrace a healthier way of living.

By fostering a sense of community, promoting wellness, and injecting a dose of fun into the daily routine, you're not only boosting the physical health of your team but also creating a more engaged and motivated workforce.

So, take that first step towards a healthier workplace – your employees will thank you for it!

If you’re interested in running your own step challenge, get started with Terryberry’s Walker Tracker app today.


Terryberry Wellness

Terryberry makes it easy to launch a successful company step challenge that keeps employees engaged and motivated.

Our comprehensive app allows employees to track fitness, mood, sleep, nutrition, mindfulness, and other metrics. Employees can also connect via the platform to encourage each other through message boards.

As an administrator, you’re provided with expert content and communication templates, detailed challenge results, and dedicated customer support.

Contact us today to learn more!