Building Company Culture through Employee Recognition


The importance of company culture

Building company culture is extremely important in today’s business environment.  More and more, companies like Google are being held up as the gold standard; offering a fun work atmosphere and multiple perks.  While not every business can be Google, having a clearly identifiable culture at your company provides significant advantages.

The impact of organizational culture on employee motivation

Your employees may pick up on your culture long before you do. They will understand whether the company fosters collaboration, teamwork, innovation, risk taking and other characteristics. This matters because an environment that doesn’t fit with employees’ personalities and needs will create discord and stress.  When culture aligns with employee values, you are much more likely to have satisfied, comfortable, and empowered employees.


The impact of organizational culture on business performance

When employees experience a positive company culture, they are more willing to put forth extra effort on important tasks. Their jobs are not necessarily just working for a paycheck – they feel like part of a larger purpose.  Companies that engage their employees and create a strong culture “attract the best talent, have the lowest voluntary turnover rates, and are more profitable in the long run,” according to a recent Deloitte University Press article.

How to improve company culture

It’s clear that culture and employee engagement play a large role in the success of your business.  So how do you create organizational culture?  Start by listening to your employees.  What do they love about their job?  What are their concerns?  What would make their jobs easier? Implement their suggestions to the best of your ability.

You should also develop an employee recognition program to acknowledge successes. When people are recognized and appreciated for their efforts, it goes a long way toward making the workplace one where they want to be. There’s a wide variety of recognition programs out there, and Terryberry can help design one for your needs.

Recognize years of service, outstanding performance, safe workplace behaviors, and more.  Use our programs to start online recognition or choose from a wide array of company jewelry and other gifts.

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Unlock recognition through employee & customer feedback

A single hub to house all of your recognition initiatives from one easy-to-manage platform.