HRCI Webinar – How Developing a Strong Company Culture is a Competitive Advantage in Today’s Climate


07/25 | 1:00 PM - 2:00 PM ET

CEOs want to see growth, sales departments want to see leads, and finance wants to see profit. But employees? They want to enjoy coming to work every day – they want a positive company culture.

In fact, research from MIT found that toxic company culture was the primary reason for people quitting their jobs from April to September of 2021. This same study found that a healthy work culture is 10 times more important to employees than pay.

But knowing company culture is important is one thing. Actually cultivating a healthy, positive work culture is another story.

In this webinar, we’ll dive into what it means to develop a culture that gives your company a competitive edge, from diversity to engagement, & more.

Learning objectives:

  • Determine why a strong company culture is important
  • What elements affect company culture & how to conduct a culture audit
  • What role diversity and DEI plays in culture


Brad Sytsma 
Product Manager
Brad is Product Manager of Terryberry’s Recognition Product team. He has helped design and implement recognition programs for Terryberry clients of all shapes and sizes. Outside the world of Terryberry, Brad is an actor and playwright participating in theatrical productions both in West Michigan and across the U.S.

Qualifies for HRCI recertification credits.

HR Certification Institute’s® ( official seal confirms that Terryberry meets the criteria for pre-approved recertification credit(s) for any of HRCI’s eight credentials, including SPHR® and PHR®. This program has been approved for 1 (HR (General)) recertification credit hour toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through the HR Certification Institute.

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