What Actually Drives Engagement? A Research-Backed Program That Proves ROI
Webinar11/12 | 1:00 PM - 2:00 PM ET
RegisterExecutives don’t fund feel-good metrics—they fund measurable impact. If your recognition and engagement efforts cannot demonstrate which moments reduce retention risk or improve eNPS, they become noise. This session unveils a research-validated model (built with an independent Academic Advisory Board) and the six pillars—Purpose, Leadership, Wellbeing, Equity, Empowerment, Belonging—that predict retention and performance.
Key Learning Objectives
- Understand the Six Research-Backed Pillars: Learn which factors independent researchers prove drive retention and performance—and why addressing them holistically creates competitive advantage.
- Build Integrated Programs: Discover why comprehensive employee experience programs deliver 4x higher ROI than disconnected tools, and how to connect recognition programs directly to sentiment data, proving which recognition strategies reduce retention risk.
- Show Real Business Impact: Prove recognition ROI by connecting reward
Presenter
Roxanne Pomerantz
Senior Product Marketer
Terryberry
Roxanne Pomerantz is Senior Product Marketer at Terryberry, where she has built the product marketing foundation from the ground up, bringing innovative recognition, surveys, and wellness solutions to market while driving customer engagement and adoption. With a decade of experience in B2B SaaS marketing across HR, finance, and business management sectors, Roxanne specializes in translating complex research into actionable workplace strategies.
Roxanne has been a faculty member of the CUNY Graduate School of Public Health & Health Policy since 2021. As an Adjunct Professor, she teaches Strategic Multimedia Production, helping public health professionals engage diverse audiences on sensitive workplace topics. Her approach to communication extends beyond the classroom—her TEDx talk on how language shapes our thinking and social interactions has reached 1.9 million views and been translated into 14 languages.
She holds a Bachelor of Arts in Digital Culture and Communications from Tel Aviv University and completed advanced training in Innovation and Leadership at Ben Gurion University of the Negev, where she served as a marketing mentor in startup accelerator programs and presented a keynote lecture on innovation ecosystems to political, academic, and industrial delegations from five continents.
When not working on engagement strategies, Roxanne brings teams together through culinary team-building, having led virtual workshops for over 1,000 participants from companies including Google, Apple, Salesforce, and the Bill and Melinda Gates Foundation.
Qualifies for HRCI and SHRM recertification credits.
