Topic Douglas Brown & Terryberry Partner Webinar – Improve Employee Retention by Focusing on Core Day to Day & Bottom-Up Drivers!

Webinar

10/23 | 1:00 PM - 2:00 PM ET

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In today’s competitive job market, companies pour millions into benefits, bonuses, and HR programs—yet turnover still drains talent, budgets, and morale. investing heavily in perks, benefits, and corporate-level retention programs is not the answer Despite these efforts, turnover remains stubbornly high. Why? Because retention isn’t decided in the boardroom—it’s decided in the break room, at the nursing station, on the shop floor, and the daily experiences shaped by managers, employees, and colleagues.

This session explores why employees’ daily experiences with their team and manager—through support, trust, and recognition—drive retention more than policies or perks. We’ll show how empowering managers to address emotional drivers of loyalty builds workplaces where people want to stay, while easing pressure on HR and leaders and delivering lasting results.

Learning Objectives:

– Understand how the everyday work environment—relationships, role clarity, recognition, and trust—shapes employee decisions to stay or leave.
– Learn why managers account for up to 70% of engagement variance and how their leadership behaviors directly impact morale, performance, and turnover.
– Understand the emotional drivers—such as purpose, feeling valued, connectedness, belonging, and supported—that employees need to stay, and that outweigh salary and benefits when it comes to retention.
– Discover how shifting accountability for engagement and problem-solving to the team level fosters shared responsibility, stronger peer relationships, and supported—that employees need to stay, and that outweigh salary and benefits when it comes to retention.
– Discover how shifting accountability for engagement and problem-solving to the team level fosters shared responsibility, stronger peer relationships, and better results.

 

Presenter

Douglas Brown
Founder and President
Manage2Retain – An Employee Retention Program Provider in Canada and the United States

Doug is passionate about employee retention and believes strongly that employees who enjoy their careers and find fulfilment in their work are more likely to become loyal employees that remain with their organizations for extended tenures.

In addition, when their needs and careers are supported, they become strong brand ambassadors advocating for the company and helping to build the team morale and strong relationships that have a positive impact on employee retention. Doug believes that there are three core focuses to strong employee retention: cultivating engagement drivers, creating rewarding work experiences, and building a career development plan for every employee.

Ultimately, this also contributes to business success through employee growth and development as well as reduced turnover costs and loss of knowledge and skills. For the past 30 years, Doug has served in roles from Supervisor to President, overseeing production, quality control, sales and marketing, administration, distribution and fulfillment.

He has successfully overcome the many challenges involved in building loyal, high-performance teams. Doug believes that mid level managers are the crucial link between the employee and the organization and in the strongest position to ensure the employees career needs and expectations are met.

Qualifies for HRCI and SHRM recertification credits.

     

HR Certification Institute’s® (www.HRCI.org) official seal confirms that Terryberry meets the criteria for pre-approved recertification credit(s) for any of HRCI’s eight credentials, including SPHR® and PHR®. This program has been approved for 1 (HR (General)) recertification credit hour toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through the HR Certification Institute. Terryberry is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP® recertification activities. This program is valid for 1 PDC for the SHRM-CP® or SHRM-SCP® .