Aligning Hiring Technology with Engagement Strategy to Improve Retention

Webinar

04/23 | 1:00 PM - 2:00 PM ET

Register

Hiring in today’s job market is a difficult and time-consuming process. Candidates and new hire expectations have evolved alongside changes in everyday technologies, and many organizations are struggling to keep up. This session will review strategies to increase hiring and retention efficiency that minimize the time required by HR and hiring managers to obtain and keep high-performing associates. Our presenters will dive deep into the specific challenges of today’s workforce and discuss how to mitigate those challenges through the use of technology, listening, engagement, and analytics tools.

Participants will learn:

  • How candidate expectations have evolved
  • How new hire expectations have evolved
  • The costs of inefficient hiring
  • How to create hiring efficiencies
  • How to build stronger retention strategies

Presenter

Travis Poppleton
VP of Product – Terryberry

Travis Poppleton brings over 20 years of experience in HR tech leadership to his role as Vice President of Product at Terryberry. A seasoned innovator, Travis has driven product strategy for industry giants such as Great Place to Work, Ultimate Software, and UKG, where he played a pivotal role in shaping solutions designed to elevate the entire employee lifecycle. At Terryberry, he is at the forefront of workplace technology, overseeing the cutting-edge AI integration of employee engagement data with a specialized focus on sentiment recognition and analysis. A graduate of Brigham Young University and Harvard University, Travis combines his rigorous academic foundation with decades of hands-on expertise to build technology that helps organizations deeply understand and connect with their people.

Matt Baxter 
CEO – WedgeHR

Matt Baxter is an American entrepreneur and HR tech executive best known as the co-founder and CEO of WedgeHR, a recruiting platform focused on video-based candidate screening.

Biography and Career

  • Early entrepreneurship:
    Baxter began his business career at just 15 years old, founding Stony Pointe Lawn Care. He grew the company over six years—managing employees, sales, and operations—before selling it in 2015.
  • Education:
    He attended Hope College, where he studied management and economics, with additional focus on leadership.
  • Founding WedgeHR (2015):
    After experiencing hiring challenges firsthand as a young business owner, Baxter launched WedgeHR while still in college. The platform enables employers to evaluate candidates using one-way video interviews, helping streamline hiring and better assess personality and fit.
  • CEO & growth:
    As CEO, Baxter has led WedgeHR’s expansion into a global HR tech platform used by hundreds of organizations and over a million candidates. The company has raised millions in funding and integrated AI-driven features to improve hiring efficiency.