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Building a Winning People Strategy for Organisational Success

July 4, 2024

Understanding how to plan and execute a people strategy that drives employee engagement can be a game-changer for HR professionals, managers, and business owners. Organisations thrive or falter based on the strength of their people strategy. But what exactly is a people strategy, and why is it so crucial?

A people strategy is a comprehensive plan that aligns workforce management with business goals. It encompasses various aspects such as employee recruitment, development, employee engagement, and retention. By strategically managing these elements, organisations can ensure they have the best talent to help drive organisational success.

With a solid people strategy, companies may avoid high turnover rates, low employee engagement, and poor performance. Therefore, investing time and resources in planning and executing a people strategy is vital for creating an engaged workforce.


Understanding Your Workforce

Understanding your workforce's diverse needs, skills, and motivations is essential for creating an influential people strategy.

Start by conducting employee engagement surveys and one-on-one interviews, analyse the answers, and use this information to identify common themes and areas for improvement. This can provide valuable insight into what drives your employees and what they may need support with to really excel.

Recognise that your workforce is not ‘one size fits all’. Different team members have unique strengths and weaknesses. Tailoring your people strategy and employee recognition to address these differences will likely lead to a more motivated and productive workforce.

Lastly, keep an eye on industry trends and benchmarks. Understanding what's happening in your industry can help you stay competitive and address any emerging workforce challenges.


Crafting a People Strategy for the Future

Aligning your people strategy with your organisation's overall business objectives and growth plans is crucial for long-term success.

Begin by defining your company's vision and mission. What are your long-term goals, and how does your people strategy support these objectives? A clear vision helps align your workforce with the company's direction.

Next, key stakeholders should be involved in the planning process. This includes leadership, HR teams, and department heads. Their input ensures the people strategy is comprehensive and aligned with the organisation's goals.

Finally, communicate the vision and objectives to your employees. Transparency encourages trust and ensures everyone is on the same page. When employees can clearly see how their roles contribute to the company's success, they are more likely to be engaged and motivated.


Recruitment and Talent Acquisition

Attracting, selecting, and onboarding top talent is a core component of any people strategy. Start by creating detailed job descriptions that accurately reflect the roles, responsibilities, company culture, working style, and benefits. This holistic approach will help to attract candidates who are a good fit for your organisation on multiple levels.

Utilise multiple recruitment channels to reach a diverse pool of candidates. This includes job boards, social media, employee referrals, and recruitment agencies. Diversifying your recruitment efforts increases the chances of finding the right talent.

Once you've attracted candidates, implement a structured interview process to assess their skills and cultural fit. Include multiple interview rounds with different team members to comprehensively view each candidate.

Onboarding is equally important. A well-structured onboarding programme helps new hires acclimate to the company culture and become productive faster. Provide them with the necessary resources and support to succeed in their roles.


Employee Engagement and Retention

Keeping employees engaged, motivated and committed to the organisation is essential for reducing turnover and maintaining a productive workforce.

Create a positive work environment that fosters collaboration and innovation. Encourage open communication and allow employees to voice their opinions and ideas. More importantly, recognise and reward employees for their contributions which can be done through powerful employee recognition platforms.

This can be done through monetary incentives, public recognition, or career development opportunities. Utilising platforms like Terryberry can streamline the process of offering incentives and rewards, making it easier to keep your employees motivated.

Investing in employee wellbeing programmes has numerous benefits. A healthy workforce is more productive, engaged, and likely to stay within your organisation rather than seeking alternative employment. Offer wellbeing initiatives such as gym memberships, mental health resources, and flexible work arrangements to support your employees' wellbeing.


Learning and Development

Continuous learning and development are crucial for employee growth and the overall success of the company. Provide regular training and development opportunities for your employees. This can include workshops, online courses, and mentorship programs. Encourage employees to take ownership of their learning journeys.

Create personalised development plans for each employee. Tailor these plans to their career goals and the skills they need to develop. Regularly review and update these plans to ensure continuous growth.

Promote a culture of learning within the organisation. Encourage employees to share their knowledge and skills with their peers. This can be done through lunch-and-learn sessions, internal webinars, or cross-departmental projects.


Employee Performance Management

Effective performance management is essential for maintaining high standards and addressing areas for improvement.

Conduct regular performance reviews to assess employees' progress and provide constructive feedback. These reviews should be a two-way conversation where employees can share their perspectives and goals.

Set clear performance expectations and goals. Ensure these goals are specific, measurable, achievable, relevant, and time-bound (SMART). Clear goals provide employees with a roadmap for success.

Develop improvement plans for employees who may be struggling. Provide them with the necessary resources and support to improve their performance. Regularly monitor their progress and adjust the plan as needed.


Diversity, Equity, and Inclusion (DEI)

Integrating DEI initiatives into your people strategy is essential for creating an inclusive and innovative workplace.

A great place to start is by assessing the current policies around diversity, equity, and inclusion within your organisations, then identifying areas for improvement and setting clear DEI goals.

Implement targeted recruitment strategies to attract a diverse pool of candidates. This includes partnering with organisations focusing on diversity and inclusion and creating inclusive job descriptions.

Provide DEI training for all employees. This helps raise awareness and promote inclusive behaviours within the organisation. Encourage open discussions about DEI and create safe spaces for employees to share their perspectives or grievances.


Measuring Successful Employee Engagement Programme

Evaluating the effectiveness of your people strategy is the key to making data-driven decisions and continuous improvement. Identifying key metrics is one way to measure the success of your people strategy. This can include employee engagement scores, turnover rates, time-to-fill open positions, and employee satisfaction surveys.

Regularly review and analyse these metrics. Identify trends and areas for improvement. Use this data to make informed decisions about adjustments to your people strategy.

Solicit feedback from employees and stakeholders. Their insights can provide valuable information about the effectiveness of your people strategy and areas that may need attention.


Next Steps

A well-designed people strategy is essential for organisational success. By understanding your workforce, aligning your strategy with business objectives, and continuously evaluating its effectiveness, you can create a thriving and engaged workforce.

Take the next step in enhancing your people strategy by exploring how Terryberry can support your employee engagement and wellness initiatives with tools and resources to help you create a positive and motivational work environment for your team.

Investing in your people is investing in the future success of your organisation. Start today and see the impact a strong people strategy can have on your business.