Enough is Enough – How focusing on the root cause of the chronic illness epidemic can solve your Benefits crisis
Webinar06/30 | 1:00 PM - 2:00 PM ET
RegisterWe will deep-dive into the current chronic illness epidemic in America and uncover key historical changes in the food system that got us here over the past 50 years. From there, we will explore how Big Pharma, Big Hospital Executives, and the Big Insurance Companies all took advantage of this always-increasing conveyor belt of new patients.
We will then introduce several leading-edge, preventive-first concepts that are challenging this corrupt system with success. This will include topics such as Concierge Direct Primary Care, Pharmacogenomics/Genetic Testing for Wellness, $0 out-of-pocket plan designs through Care Navigation and High-Performance Networks, and enhancing the impact of Employer-sponsored subscription-based fitness/wellness platforms.
Lastly, we will explore how applying these new ideas and concepts can drastically improve the financial health of your Benefits plans while simultaneously optimizing the physical and financial health of your employee population.
Learning Objectives / Key Takeaways:
- Participants will learn why the cost of healthcare and Benefits premiums have grown to such enormous levels though poor diet and lifestyle.
- Participants will learn how Concierge Direct Primary Care can change the trajectory of your future High-Cost-Claimants, total claims volume, and overall health and well-being of your employees.
- Participants will learn how Direct Primary Care can enhance the impact of Employer-Sponsored Wellness and Fitness Initiatives.
- Participants will learn how Pharmacogenomics and Genetic Testing is carrying us into the Age of Precision Medicine.
- Participants will learn how to couple these Preventive-first concepts with Care Navigation and High-Performance Networks to drive the volume and cost of care down and finally gain control of their rising insurance premiums.
Presenter

Chris Pierron GBA, FNS, CES
The Baldwin Group
Chris is a graduate of the University of Texas at Dallas, where he received a Bachelor of Science in Business Administration with Honors.
After graduation, Chris began working in the Fitness Industry as a Master Personal Trainer, Fitness Department Manager, General Manager, Head of Personal Training Education, and eventually the Owner of three franchise fitness studio locations employing 45 people. In 2010, Chris moved to the Woodlands, TX, and started his employee benefits journey. Over his 16-year career in Benefits, he gained experience in the individual and small-group markets before finding a long-term home with Baldwin. As a Certified Nutritionist to this day, Chris’s unique dual background has shaped his approach to designing Self-Funded plans that focus heavily on aggressive preventive strategies. Chris also recently founded a company called The Conscious Bite that delivers nutrition-based Seminars and monthly Video logs to employer groups focused on bringing awareness to the dangers lurking in our current food system.
Chris grew up in South Louisiana, before moving to Texas in 2004. He and his wife, Natalie, have two wonderful children, Bayli (16) and Owen (13). Chris enjoys anything health-related (physical and spiritual), vacationing in the mountains, offshore fishing, and spending time with family and friends.
