Creating Moments That Matter: Using Recognition and Employer Branding to Strengthen Workplace Culture

Webinar

07/30 | 1:00 PM - 2:00 PM ET

Register

Your brand is built one moment at a time—and the most memorable moments are often the ones employees proudly wear, share, and celebrate. In this webinar, we’ll explore how organisations can create meaningful employee experiences that strengthen culture, reinforce company values, and build a stronger sense of belonging throughout the employee journey.

From onboarding and work anniversaries to recognition programmes, team milestones, and life events, every employee touchpoint presents an opportunity to create a lasting and positive impact. Attendees will learn how thoughtful recognition, personalised experiences, and intentional employer branding strategies can help foster engagement, strengthen workplace connections, and encourage employees to become authentic advocates for their organisation.

By the end of this session, participants will have a practical framework for identifying and creating “moments that matter” within their own organisations. They will leave with actionable ideas for enhancing employee experience, celebrating achievements in meaningful ways, and building a culture that employees genuinely want to be part of.

Key Takeaways:

  • Discover approaches for uncovering valuable insights about employee preferences, motivations, and experiences.
  • Learn how to turn employee insights into meaningful cultural initiatives and recognition opportunities.
  • Explore techniques for fostering authentic conversations that strengthen employee engagement and loyalty.
  • Identify ways to create experiences that help employees feel recognized, valued, and connected to the workplace.

Presenter

Matt Frisbie
Axomo

Matt Frisbie is a marketing leader, entrepreneur, and brand storyteller who has served as CMO for several high-growth organizations, including AXOMO, Little Giant Ladders, and Blendtec. With experience as both a CEO and founder, he specializes in brand strategy, culture building, leadership development, and driving business growth.

 

      

HR Certification Institute’s® (www.HRCI.org) official seal confirms that Terryberry meets the criteria for pre-approved recertification credit(s) for any of HRCI’s eight credentials, including SPHR® and PHR®. This program has been approved for 1 (HR (General)) recertification credit hour toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through the HR Certification Institute. Terryberry is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP® recertification activities. This program is valid for 1 PDC for the SHRM-CP® or SHRM-SCP® .