How Village Hotels increased employee engagement by 35% and created a happy workforce with Terryberry

Employees: 4,500+

Headquarters: Cheshire

Locations: 33 nationwide

Industry: Travel & Leisure


registered users within 6 weeks


increase in employee engagement


Village Hotel Club is a lifestyle venue that operates across the UK, meaning that 98% of their workforce are deskless employees, so recongising and rewarding their staff in real-time was a difficult task.

Alongside this, Village Hotels struggled to communicate employees’ key benefits and internal perks, which meant there was little to no uptake of the offerings and low engagement with their scheme.

Village Stock

Creating a unified, national organisation

From initial conversations, it was important for Village Hotels to find a platform that could house all their benefits in one place, which would help make employees aware of the perks available.  

However, it soon became clear they also required an instant recognition programme, that could help celebrate all their employees across all 33 locations – all with the key goal of boosting morale and communication. 

After an in-depth analysis of Village Hotels' needs, Terryberry’s global recognition platform (Be Recognised) and benefits hub (Be Savings) provided a holistic, digital, employee engagement experience that could be tailored to their needs. 

Engaging a large workforce and providing them easy access to their benefits

Within the first 6 weeks of launch, Village Hotels saw over 85% of employees registering with their scheme and engaging with the new platform. This had a direct impact across all areas of the business as engagement levels increased by 35%, thanks to staff now being recognised in real-time, the ability to celebrate their peers and ongoing communications about their benefits. 

Terryberry’s recognition and benefit platform has meant that every employee, no matter their seniority or where they’re based, feels more valued, more engaged and happier at work. 

Village_Solo Quote

Be Engaged, Be Exceptional